Non-Alcoholic Drinks on the Rise: How Dry January is Impacting the Alcohol Industry

29th Jan 2023

Read time: 3 mins | Author: Enzo Lempereur, Digital Marketing Executive

Non-alcoholic drinks are on the rise, and it's impacting the alcohol industry in more ways than one. With Dry January coming to an end, we take a look at how many consumers are turning to non-alcoholic drinks to satisfy their thirst.

This shift in preference has caused non-alcoholic drinks to take a larger share of the market, leaving traditional alcoholic beverages with less demand. This blog post will explore how Dry January and the rise of non-alcoholic drinks are affecting the alcohol industry.

The demand for non-alcoholic drinks has been steadily increasing, and the market is now estimated to be worth over £758 million worldwide. This is partly due to the increased focus on health and wellness, but also due to campaigns like Dry January, where people give up alcohol for a month. During this time, many turn to non-alcoholic drinks as an alternative.

As more people are becoming aware of the health benefits of abstaining from alcohol and reducing their overall alcohol intake, non-alcoholic drinks are becoming increasingly popular. In fact, sales of non-alcoholic beverages have jumped by double digits in some countries in recent years. For example, in the UK, sales of non-alcoholic beer rose by more than 20% in 2020 compared to the year before.

The rise of non-alcoholic beverages is also being driven by increased consumer interest in mocktails, or non-alcoholic cocktails. While these drinks don't contain any alcohol, they still offer the same flavour experience as traditional cocktails, just without the intoxicating effects. Furthermore, they offer additional health benefits that come with avoiding the alcohol in traditional cocktails.

The trend towards non-alcoholic drinks is only set to continue as more people are turning to these beverages as an alternative to alcohol. With Dry January helping to promote the trend, it looks like non-alcoholic beverages are here to stay.