Local SEO For London’s Newest Cat Clinic

London Cat Clinic

The London Cat Clinic needed expert guidance and assistance from Calm to help establish an online presence and centre the website as a key marketing channel for acquiring new customers.

The Challenge

As a start-up, London based veterinary business, The London Cat Clinic approached Calm Digital for two reasons. Firstly, to design & build a modern website that would instil trust and show the credibility of the staff, whilst allowing patients to book appointments. Secondly, to help as many potential patients visit the website as possible and become patients of the new practice.

This project had a tight deadline, with The London Cat Clinic needing the site to be live before they opened their doors.

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The Solution

Calm designed and developed a comprehensive website for The London Cat Clinic, that showcased the team's medical qualifications, facilities within the clinic and allowed visitors to book appointments online.

Our SEO team were involved with the project from day 1, learning about the client from the kick-off meeting and contributing ideas to the design and build of the website. This approach blends aesthetics and user-friendly design with conversion rate optimisation and optimised on-site SEO presence.

The website was built with ease of use and navigation in mind, allowing visitors to easily access self-diagnosis pages to help treat their cats and then book for an appointment.

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The Results

The web build and optimisation quickly led to The London Cat Clinic securing a number of 1st place ranking positions within organic listings.

Since launching in April 2017 The London Cat Clinic has acquired over 25,000 visits and on-going development is carried out on the website to match the needs of the business.

From the get-go, Calm Digital 'got' our concept and what we were trying to achieve. They then used their whole team's raft of skills to create a bespoke website that consistently gets compliments and stands out in the sector as an exemplary site. The team have helped us with a wide range of services from the site launch to numerous tweaks and changes along the way to get to where we wanted it to be. As the business evolves so does the website and Calm are always responsive in incorporating these changes with any suggestions that are relevant. We would have no hesitation in recommending Calm Digital.