Last Minute Marketing Strategies to Boost your Engagement

13th Dec 2023

The countdown to 2024 has officially begun. So, what better time to get in some last-minute marketing magic than with a quick campaign or two?

Now, you may be thinking, 'But it's too late now, isn't it?'. Well, that is where you're wrong - it is never too late to boost your business's engagement and, ultimately, its sales. More often than not, these particular strategies work like a charm, that is, of course, as long as you are using the right method for success during these peak shopping periods.

It is these types of strategies that resonate with the demographic of shoppers who prefer to leave their purchases until the eleventh hour due to the better deals and offerings. When you target this audience, you can alter these purchases to your advantage.

If you're hoping to start your own last-minute marketing campaign in time for the new year but are unsure of how to do so effectively, then worry not because we have some super strategies to boost your business quicker than you can say, Auld Lang Syne!

Flash Sales and Limited-Time Offers

Who doesn't love a good sale, especially at a time of year when, typically, prices have skyrocketed?

When planning this latest marketing campaign, it is important to remember that there is one crucial tool hidden away in your arsenal - the element of urgency. By implementing these limited-time offers, discounts, and flash sales, you encourage shoppers to take swift action.

To do so, you should make sure to use visuals such as countdown timers and messages with wording like "limited stock" or "limited time only". You can spread the word through email marketing and social media.

This will help to increase your engagement and establish buyer confidence in your business. Just make sure to state the terms and conditions/duration of your sale in your campaigns and promotions.

Create a User-Generated Campaign

A great way to boost your engagement last minute is, of course, to involve your target audience with a user-generated campaign (UGC).

To do this, you will need to ask your social media-related audience to share their experiences with your brand and its subsequent products. This could be anything from reviews to an unboxing.

However, it can be somewhat tricky to get your audience on board, especially immediately, which is why you should entice them with various perks, including discounts, a feature on your page, or exclusive access to select products. User-generated stories are powerful tools with the potential to sometimes go viral.

It builds genuine loyalty with customers by showing off these reactions, and in turn, it boosts your following, interactions, and even consumers - just don't forget to engage with these posts!

Engage with your Target Audience

It is always important to take the time to connect with your target audience on a personal level, especially when you are attempting to boost your business's engagement and sales.

You can engage with your consumer base through various methods, such as online polls, themed contests, and interactive media content. Similarly, another way to foster a good relationship with your audience is by expressing gratitude via personalised messages and content.

In fact, statistics have shown that over 60% of customers stopped using a business because they felt they didn't care about their needs. Whereas 14% say this is due to dissatisfaction. So the moral of the story is - don't be afraid to show some appreciation.

Personalise the User Experience

Personalise, personalise, personalise - that is the key element to getting your last-minute campaign up and running without a hitch.

You can use the customer data you have accumulated over the years to specifically tailor messages, offers, recommendations, and much more.

Additionally, you should use this data in any emails that are sent out. Address your customers by name, suggest products to them based upon previous purchases, and create landing pages that are personalised for a more rounded experience.

Remember, the more relevant your campaign is to your targeted audience, then the more likely it is to resonate with your customers.


The success of a last-minute marketing campaign relies on your ability to strategically plan and execute it in a quick and timely manner.

To do so, you need to ensure you find your focus, engage your audience, and create a sense of urgency. That way, you can make the most out of the campaign in time for the New Year.

So, embrace your brand and utilise your campaign's potential during the festive season. There is nothing left to hold you back.

And, of course, Merry Christmas and a Happy New Year from Calm Digital. Here's to an exciting 2024!