How Women Have Helped Shape the Digital Marketing Landscape

8th Mar 2023

Read time: 5 mins | Author: Enzo Lempereur, Digital Marketing Executive

Digital marketing, and the overall tech industry, has seen tremendous growth in recent years, and it's no secret that women have been instrumental in driving its success. From entrepreneurs to marketers, female professionals have been integral in navigating the complex and ever-evolving digital marketing industry. In honour of International Women's Day, let's take a look at how women have helped shape the digital marketing landscape.

The History of Women in Digital Marketing

From the early days of computing, to the present day world of digital marketing, women have been playing a vital role in developing and shaping the industry. In the early days of computing, women such as Ada Lovelace and Grace Hopper contributed invaluable research and knowledge that laid the foundations for modern-day technology, and paved the way for further advancements in the tech field.

In the modern era, women are continuing to make their mark on the digital marketing industry. Women are now prominent figures in the tech world, working at all levels in the industry. From web designers, to social media strategists, to software engineers, women are leading the charge and making their voices heard.

Women in tech are tackling the challenges of developing new technologies, while also working to break down existing gender stereotypes and biases within the industry. As a result, more and more women are joining the ranks of the digital marketing industry, taking on roles that were once dominated by men.

The contributions of these women are helping shape the future of digital marketing, and their presence is having a positive impact on the industry. Through their work and dedication, women in tech are showing that they are valuable members of the digital marketing landscape, and that their contributions should not be overlooked or taken for granted.

The Challenges Women Face

Women are still underrepresented in the digital marketing space, with only 26% of all tech jobs in the United Kingdom held by women. This lack of gender diversity can lead to a number of challenges for women in tech. For example, they may face difficulties in navigating the typically male-dominated culture of many digital marketing companies. Women may also struggle to get the recognition they deserve due to gender bias, or they may encounter barriers to accessing senior roles.

Women in digital marketing also face more practical issues like a gender pay gap and a lack of resources that are tailored to their specific needs. Many women in tech have found themselves in positions where they’re expected to outperform their male counterparts in order to prove their worth, which can be an exhausting and disheartening experience.

Fortunately, there are a number of organisations that are working to address these issues and ensure that women are fairly represented in the digital marketing industry. Non-profit organisations like Women Who Code and Girls in Tech offer resources and mentorship to help women navigate the tech sector, while other initiatives like the #SheCreatesTech hashtag work to highlight the impact that women have had on the digital marketing landscape.

Ultimately, if we want to ensure that digital marketing remains a thriving industry for everyone, we need to continue fighting for gender equality and empowering women in tech.

The Future of Tech

This year's International Women's Day theme, #EmbraceEquity, emphasises that equal opportunities are not enough. We need to move to an industry that encourages equity. People start from different places, so true inclusion and belonging require equitable action.

With more female representation in the workplace, businesses can benefit from having more diverse perspectives and ideas. Women in tech are not only leading the way with innovative solutions but also inspiring other women to take the leap into digital marketing. With the growing demand for digital marketing, companies must make it a priority to actively pursue and recruit women to fill roles and to provide necessary support and mentorship to ensure their success.