Our Top Tips
Specify Your Content
It is vital that the content that your customers are generating is the content that you want. If it doesn't match your brand's style or message, then using it becomes redundant.
This is why you need to be as vocal as possible, especially since customers are more inclined to create UGC content when they have been prompted to do so.
You can nudge your audience in the right direction by asking them to leave positive reviews, imploring them to share specific hashtags, and catching their eye with your own engaging content.
Monitor Your Channels
When creating your UGC marketing campaign, it is important to implement two things: content aggregation and a social listening program.
These tools will allow you to effectively monitor the multiple channels at your disposal and, in turn, will allow you to discover the content that your customer base is sharing.
Most of this can be done solely on your social media platforms; however, as your brand and business grow, you will need to take advantage of these more robust methods.
Utilise Contests and Hashtags
If you find that during and in the run-up to events like Halloween, content creation is slow, then you should consider launching a themed contest or hashtag campaign.
A successful contest should allow your audience to access multiple avenues as a means to participate. This includes utilising hashtags, social mentions, direct submissions, and even text and SMS submissions.
Respect Your Target Audience
When creating a UGC campaign, it is important to make sure that you respect your audience and their rights.
You should always obtain permission to use content from the original creator, and User-Generated Content is no different. Just because someone shares their content with your hashtag or mentions you, that does not mean you have the right to use it.
By always asking for permission, you are actively avoiding any potential legal liability.