Strategies for Capitalising on the NFL Halftime Show

10th Feb 2023

Read time: 5 mins | Author: Enzo Lempereur, Digital Marketing Executive

The NFL Super Bowl Halftime Show has been a staple of the American entertainment landscape for decades, and it has also become an incredibly powerful force in the world of marketing. From superstar performers to major product endorsements, the Super Bowl Halftime Show is a major platform for brands to showcase their products and reach millions of viewers. In this article, we take a look at how the Super Bowl Halftime Show has come to dominate the world of marketing.

The Halftime Show Takes Centre Stage

The Halftime Show of the Super Bowl is one of the most highly anticipated moments of the game. In 2022, over 112 million people tuned in to watch Dr Dre, Snoop Dogg, Eminem, 50 Cent, Kendrick Lamar, and Mary J. Blige perform a 14-minute spectacle in the heart of Inglewood, California. This year, Rihanna is set to make her first live performance since 2016.

Undoubtedly, millions tune in to watch these once-in-a-lifetime performances, and advertisers are well aware. Brands can leverage the attention surrounding the event to reach their target audiences and drive awareness. Companies have taken advantage of the Halftime Show’s reach to promote their products and services, while also creating memorable experiences for viewers.

With a mix of music, dance, and spectacle, the Halftime show appeals to a wide range of people, regardless of their age, gender, or cultural background. This makes it an ideal platform for advertisers looking to reach a diverse audience, as the Halftime show can help to connect with people on an emotional level, through shared experiences and memories.


Small Businesses Score Big

Small businesses may not have the resources to advertise during the NFL Halftime show, but they can still capitalise on the power of this platform. Here are a few ways small businesses can do this:

1. Leverage Social Media: Social media platforms like Twitter and Facebook offer an affordable and effective way for small businesses to reach a large audience. During the Halftime show, small businesses can create and share posts related to the performance, engage with followers, and participate in relevant hashtags and conversations.

2. Partner with Local Sports Bars: Many small businesses can partner with local sports bars to capitalise on the Halftime show. For example, a small restaurant can offer discounts or promotions to customers who come in during the show, or a local clothing store can host a Halftime show viewing party.

3. Create Themed Promotions: Small businesses can create NFL themed promotions or events that align with the spirit of the Halftime show. For example, a dance studio could host a dance competition or a local bar could host a Halftime karaoke night.

4. Use Influencer Marketing: Small businesses can reach a large audience through influencer marketing, by partnering with local influencers who have a significant following on social media. These influencers can promote the business during the Halftime show, reach a large and engaged audience, and drive traffic to the business.

These strategies can help small businesses reach a large and engaged audience, increase visibility and reach, and position themselves as a relevant and important part of the local community. As the show only continues to grow in popularity, it will become increasingly important for businesses to recognise the marketing potential that this event offers.