The Go-To Guide for Marketing Mastery this Black Friday

11th Oct 2023

The busiest season of the year is nearly upon us, and with it comes many opportunities.

Between Christmas and Black Friday, a well-thought-out marketing strategy can mean the difference between success and failure.

Now, you might be thinking, "Well, it can't be that important, can it?" I promise you it really is, and I'll tell you why.

First and foremost, consumers are always actively searching for a way to save the pennies, especially during the months of November and December, when the purchasing of products begins to pick up.

With a limited timeframe left to get the best discounts and deals, consumers are much quicker when it comes down to buying your products. Events such as Black Friday are something that you should never underestimate as a business owner.

So here is how you can outline the perfect marketing strategy for your business in preparation for this year's Black Friday sale extravaganza.

How to Prepare

Like with any major event, it is crucial to begin a marketing campaign at least 3 to 4 months prior.

Although it may seem strange to start promoting your campaign so early, it actually allows you to prepare a build-up for your consumer base.

You can do this by crafting teasers promoting your offers, as well as pushing your social media content, email sign-ups, and any infographics you may create.

This helps to expand the reach and awareness of your campaign. Allowing yourself an appropriate timeframe to work with means that you will have more time to produce high-quality content across your chosen platforms.

For campaigns that last as long as a week or more, you may be required to promote your deals and products even earlier. However, that all depends on the event you are marketing for.

The Benefits of a Black Friday Campaign

Black Friday is a lot more than a few discounts on HD televisions and other electronic devices; it can be a perfect solution for businesses that are hoping to offer their target audience something unique. Whatever industry you find yourself a part of, whether that be hospitality or retail, it is crucial to utilise this upcoming event.

Increase Sales

As Christmas approaches, consumers are more likely to spend money, whether it be as a gift for a loved one or something for themselves.

In today's day and age, in particular, many products have become unaffordable for the masses.

Therefore, using discounts and offers on days like Black Friday can help thousands save money while you still make your profit.

Partaking in a Black Friday marketing campaign is essential if you want to increase your sales margins during the busy holiday period.

Brand Awareness

To increase these all-important sales, it is crucial to spread awareness of your brand and what you have to offer your target audience in the run-up to events such as Black Friday; fortunately, marketing campaigns are the perfect way to do just that.

Utilising one of the busiest financial periods of the year allows you to capture the undivided attention of the masses.

In turn, you can begin to form a steady relationship with any new customers you start to acquire, aiding your business in the long run.

Here are two helpful tips and tricks when you're hoping to boost customer awareness. Creating an infographic is key; it not only helps to build trust within your consumer base, but it also aids you in showcasing your brand's reliability.

Additionally, you may want to take advantage of seasonal changes with different marketing campaigns for each one, ultimately attracting customers to your business with deals and offers.

Converting Leads

Once your potential audience is identified and made aware of your business, it is time to convert these leads you've acquired into customers.

The consumers who follow you on your social media platforms, visit your website or have actively signed up to your mailing list are easier to convince to purchase your products compared to someone without prior knowledge of your brand.

It helps further if they also receive offers or discounts through any of these channels.

By convincing these people to make a purchase, which converts them from lead to customer, you have the opportunity to influence them into becoming long-term loyal customers rather than making a one-off purchase.

Planning a Successful Campaign

Now that you know why a Black Friday marketing campaign is important, we'll share some tips and tricks on how you can make it a successful campaign.

Having a Set Goal

It is important to know precisely what you intend to offer and to whom you are marketing your products towards.

A clear mindset for how you want this campaign to play out is crucial to the process. This is why you must define your goals before doing anything else.

With a direct path set for your anticipated end results, it is time to choose which Key Performance Indicators (KPIs) are best to measure the success of your specific campaign.

An example of this could be financially-based, as either gross profit or by the number of enquiries that have been generated.

Choose Your Channels

Nowadays, there are a variety of platforms at your disposal, which is why it is crucial to decide which one you're going to use as quickly as possible.

For example, one such platform that you may choose is email marketing software. This method makes it easy to adapt your goals whilst simultaneously reaching a wider audience.

Additionally, if you'd prefer to choose an alternative channel, such as promotional advertisements, then it is important to note that you must create these ads well ahead of time.


Making sure your business is prepared for such a busy event is half the battle. We know that executing a successful marketing campaign can be tricky, but this is why it truly is crucial to gain priceless customer feedback. By doing this, you can ensure that your target audience receives the deals and discounts on products that appeal to them.

So, get the word out there early; that way, these exciting deals and discounts will reach a wider audience across all of your chosen platforms.

It really is all about exposure, and, ultimately, if you market your business correctly during this busy period, you'll see an increase in those all-important sales. The sky is the limit this Black Friday!