5 Tree-Topping Tips to Improve Your Christmas Marketing Campaign

6th Nov 2023

Say goodbye to the spooky season and hello to the eggnog and tinsel. We're just over a month away from the most wonderful time of the year, and the festive frenzy is bigger than ever.

The joy and cheer are seeping through already, along with the occasional Christmas song and festive television adverts. It is only a matter of time before the floodgates open and social media becomes obsessed with all things elves.

This is why it is important to get a head start with your Christmas marketing; the sooner, the better if you want to drive engagement and boost sales.

We know that starting up a brand-new campaign can be stressful and daunting, but we promise it is all worth it in the long run, especially when you use our five top tips to boost your marketing to new heights this Christmastime.

Tip 1: A Catchy Concept

It is no good starting a Christmas campaign without a solid concept nestled under your belt.

Whether you intend on sticking to the festive theme or doing something else entirely, it never hurts to explore all of your options.

The most important thing to remember when conjuring up new concepts is to keep it personal to you and your brand.

Not only is this more consistent, but it helps your campaign become more noticeable, especially by your target audience, as they are more likely to associate this campaign with your business.

Tip 2: Engaging Text

If you are looking for a way to increase traffic, leads, and sales for your business this festive season, then creating exciting and engaging content is the route to go down. It is important to utilise eye-catching details, entertaining videos and gifs, as well as snappy captions.

This unique content is what will help you stand out from the crowd. It is around this time of year when originality and creativity are essential for your brands' seasonal success, especially considering how oversaturated so many industries have become.

This is what turns the heads of your target audience, which means it is something you cannot afford to miss out on!

Tip 3: Create a Schedule

The worst part about starting something new is not knowing where to begin. For any industry, December is the busiest month of the year and the most critical.

Yet, it can be much harder for marketers who are trying to push their latest campaign.

With so many things going on all at once, it highlights the importance of creating a brand-spanking-new marketing schedule to ease the pressure, if nothing else.

Once this new calendar is created, you will have the means to arrange and schedule any upcoming social posts, emails, blogs and more.

To keep up a consistent campaign, it is important to ensure that all of your content is published on specific days and times; this helps with effectiveness and efficiency.

Tip 4: Understand Your Target Audience

Whether it is Christmas, Halloween, or just your regular bog-standard day, there is nothing more crucial to the success of a marketing campaign than having an understanding of who your target audience is.

By finding what your demographic is, you will then be able to boost your sales, drive traffic, and improve engagement.

It really is all about finding the right audience, the right message, and the right time. Depending on what industry your business is in or what type of products you sell, you will be able to attract a broader range of customers who all have similar interests that relate to your brand.

This, in itself, is the foundation of any marketing campaign.

Additionally, when you are competing with multiple businesses and brands who are trying to get ahead of the game, there is only one way to stay one step ahead, and that's by tailoring your content and campaign towards this specific audience.

Tip 5: Choose Your Platforms Carefully

Before drafting all of your Christmas-themed social posts and blogs, you will need to decide which platforms you will be utilising.

This will require you to do quite a bit of research, specifically in order to find out what content is the most engaging on each platform.

Don't create useless content just for the sake of it. Not only will it be far less engaging, but it will be of no use to your brand as a whole, either.

Always make sure that you understand exactly what each platform entails, from its features to its audiences, before moving forward. It never hurts to make sure!


As with any seasonal marketing campaign, it is important to get it started, well, yesterday!

By giving yourself a head start, you are allowing enough time to strategise your plan of action. Additionally, when creating content like social posts, emails, and blogs before the event you are marketing for, you are actively putting your brand ahead of the game.

With these tips and tricks, you have no excuse. Start your Christmas marketing campaign now, and watch sales skyrocket just in time for the special day.