Facebook Ads are the quickest way to get your business in front of users already interested in your products and services. Meta, owner of Facebook and Instagram, have accumulated millions of touchpoints on the billions of users that use their social network. As a digital marketing agency, we use these to run tailored advertising campaigns based on your audience's behaviours and interests - turning them from cold prospects into paying customers.
Process
Whether you're looking to grow your customer base or trying to raise awareness of your products and services, we can help. Our digital marketing team works closely alongside our in-house design team to create 'scroll-stopping' ads. We take the time to get to know your business and your ideal customer, helping us create engaging content that gets results.
Targeting
One of the main advantages of advertising across Facebook & Instagram is its targeting capabilities. You can select custom audiences based on their age, gender, location, employment, interests, activities, online behaviour and shopping patterns.
We'll work with you to develop a marketing campaign that resonates with your target audience. Our expert team will then manage your ads; providing weekly audits; monthly reports; and recommendations.
Campaign Objectives
There are three main objectives that we focus on when creating Facebook & Instagram ads - Awareness, Engagement, and Conversion.
Firstly, we aim to expose your business to as many users within a specific demographic. These social ads are shown to people that are more likely to recall them within 2 days, therefore building their awareness of your brand.
Next, we get these users to engage with your business. This could come in the form of a Facebook page like, Instagram page follow, comment on a post, or clicking a link to drive traffic to your website.
Once we have driven users to your website and allowed them to engage with your social media pages, we push them to make a purchase. The audience in the 'conversion' campaign has shown a keen interest in your business, and are ready to buy. The ad creative stops the scrolling, the ad copy gets them back to your website, and the website gets the sale.
Ready to take your paid social marketing to the next level? Contact us today for a free review of your social accounts.