Vehicle SMART is a team of well known vehicle bodywork specialists based in the North East. Director Chris Varney wanted to establish further exposure for the business on a national scale as well as locally. With this increased focus on brand building, a rise in enquiries and traffic to the website was the desired outcome.
With a combined knowledge of 100 years in the Bodyshop and SMART Repair industry, Vehicle SMART leads the way within their sector. Offering a fantastic range of services, which can be carried out on their own premises within the body shop or at your home or place of work. Vehicle SMART work with their customers to complete any jobs to the highest standards whilst putting minimum disruption on your day to day life.
Chris Varney, director of Vehicle SMART, came to Calm to enquire about increasing the organic sessions and users to his site. With this investment in SEO, Chris hoped to see his brand awareness be increased as well as see a noticeable increase in enquiries. The Vehicle SMART team currently tracked enquiries manually, however it was important that Chris could see more data to correlate with the inhouse figures.
The SEO team at Calm Digital created a 6 month strategy which was presented to Vehicle SMART. This strategy incorporated key foundation tasks such as intensive keyword research and a focus on optimising the website for relevant generic and granular keywords within the industry. As well as this expanding the site over time was imperative to the overall business strategy, keeping the two in line would help us to further pinpoint data for the client.
Monthly meetings, communication and reporting were key to achieving such positive results. A responsive and reactive approach meant we were able to fulfill the client’s requirements for the website with ease.
The work carried out within the first 6 month strategy has quickly led to organic traffic being the highest returning marketing channel for Vehicle SMART, overtaking direct traffic to the website.
The increase in sessions in turn led to 75% of quotes completed by potential customers on the Vehicle SMART site, coming through organic traffic.
The foundation optimisation on site has now resulted in Vehicle SMART ranking for 82% more keywords than it did prior to coming on for the service.
We have worked alongside Calm for a number of successful years and after being shown impressive previous results from their SEO service, we were excited to work with the team to help our organic growth. As our business continues to grow and our focuses change, we know that Calm are always reactive and on hand with suggestions and solutions to help us achieve our goals. We would have no doubts in recommending the team at Calm to everyone looking to improve the performance of their website.