Recognising the company needed to adapt to the modern online world, Careys approached Calm Digital wanting a website that would easily allow candidates to apply for their short term loan online.
Having operated for over 100 years, Carey’s Personal Credit has served the Teesside community with a friendly and affordable short term loan service. With so much heritage and a strong reputation within the local area, it was crucial that their website highlighted the organisation's history as well as the close-knit friendly nature of the team.
Search Engine Optimisation began during the design and development phase of the website build, ensuring site structure and on-site SEO was optimal and adhered to Google’s guidelines and best practice advice.
Due to Careys wanting to limit their reach to the Teesside area, Calm suggested local SEO would be the best strategy for the business. This would help Careys achieve their business goals - to attract new short-term loans customers within the Teesside area.
An understanding of the services Careys offered as well as the locations they wanted to target was gathered from initial kick-off meetings, which formed the foundation of keyword research and targeting.
From here, the site was optimised with unique content & metadata. The SEO team identified keyword opportunities for the website, this resulted in us creating landing pages within the current site structure for these specific terms. A Google My Business page was created and optimised to continue focus on acquiring local, relevant backlinks for off-site SEO activity.
Since launch, SEO has accounted for over 65% of all traffic to the Carey’s Personal Credit website. Our team has secured over 30 search phrases in the top 3 search results for the local pack, which shows the website is receiving highly qualified, relevant traffic.
Having such a strong SEO presence across non-branded terms means that Careys Personal Credit is constantly receiving an influx of new visitors, resulting in the overall growth of the business.
Careys’ needed to develop an online platform to complement the established agency network. Calm was a superb partner in helping Careys’ fulfil this objective. The website and online application page have become a fundamental part of Careys’ marketing strategy and a great platform to recruit and onboard new customers. The SEO work undertaken by Calm has generated excellent and long-lasting results in driving potential customers to the website. We are extremely pleased with the results that Calm have delivered.