Strata Capital is a global real estate investment & asset management company offering exclusive deals to its members.
The client approached Calm Digital looking for a modern website that would help to position Strata Capital as a corporate, authoritative investment company, with a modern and vibrant feel.
The website required visitors the ability to search for investment opportunities and filter by location, property type and investment type - to cater to the many different searching habits of Strata Capital’s customers.
A complete CMS was also essential, allowing the client to manage and edit all content, including the addition and removal of investment opportunities.
Calm Digital designed and developed a website that portrayed the professional, corporate feel that Strata Capital strived for. This was achieved by retaining elements of their existing brand, such as their logo and creating a colour palette to be used across the website to present a modern and contemporary feel.
The team then began on structuring wireframes for the website, including the process and user journey that visitors would take to search for their investment.
Once user flow was agreed upon by Strata Capital, the design of the site then began, utilising Strata Capital’s existing logo and applying the new brand elements across the site.
A login system was built into the website, allowing investors to view their portfolio and download quarterly investment reports.
The end result was a modern, vibrant website, that allows website visitors to easily search for new investments and track their existing portfolios.
Calm Digital provided full CMS training to Strata Capital staff, showing them how to upload new content, edit or delete existing content so that the client can carry out everything they need to do without third party assistance.