As part of our SEO service, the retainer you choose will consist of a wide selection of tasks depending on the needs of your website. Generally, SEO consists of four main areas which are designed to deliver the best results for your site:
An SEO strategy is key in the initial stages of any retainer. Ensuring tasks that will specifically benefit your website are being carried out are essential. An effective strategy will increase the visibility of your website and in turn, grow organic traffic. If you have a great website it needs to be found.
This is the process of optimising your website so we can help search engines access, crawl, understand and index your website without any technical problems. A report or site audit like this will provide insight into some of your site’s errors or warnings. At this stage we check for elements such as low page speed, missing or duplicate metadata, broken links and ensuring your site is optimised for mobile.
Onsite content refers to all copy on your website, with anything from category & service pages to products, information pages and your homepage. It is more important than ever to ensure copy is Google-friendly to attract target customers and in turn generate conversions. Our SEO team will carry out extensive keyword research and create relevance for your website.
Our ethical approach to outreach allows you to enjoy a natural listing, and won't put your site at risk of penalisation. These links not only improve your organic rankings, but they increase and strengthen the brand awareness of your business. A strong backlink profile can be crucial to a successful SEO campaign.