Impressive stats from last year’s customers include a 42% increase in website leads, 122,000 entering one calendar, 18,000 new sign ups to one database, a ROI of 560% for Butlins, an increase of social media followers by 40% in December alone for another and Monarch Airlines saw their revenue increase by £1.1m.
In total Calm’s advent clients enjoyed 1,383,502 visitors, received 894,586 entries and gained 508,703 social referrals and the team are looking to beat that this year.
Mila Genova, of Holiday Pirates, who run the advent campaign annually, said: “Our advent campaign runs for 24 days, and last year we received 1.1million visits to the Holiday Pirates website, a 30% increase in whatsapp and newsletter sign ups and a massive 200% ROI.
“We are always impressed by the dedication of the Calm team. They are available when support is needed and they stay online with us until early hours to make sure that the launch of the campaign goes smoothly.”
The Avent Calendar Online team will work with each company to ensure it achieves their goals.
Each day a new surprise is unveiled to customers or staff, with daily prize draws, promotion vouchers than increase spend, and festive facts, tips, puzzles or trivia. They work on a variety of platforms including mobile and are customised in their design.