A Visit From The Tees Valley Mayor, Ben Houchen

A Visit From The Tees Valley Mayor, Ben Houchen


The Tees Valley Mayor's Visit to Calm Digital


Calm Digital were very excited to welcome a special visitor during the month of May.

As part of his bid to drive economic growth and job creation in the area, Ben Houchen, the Tees Valley Mayor, came along to pay the team a visit and find out a little bit more about what we do, our achievements in the last 9 years while being one of the longest standing businesses in the Boho Zone, and what we plan for both the immediate and distant future.

Calm Digital

Our leading ladies Danielle and Helen discussed the work Calm Digital provide to national and international clients, and the efforts made to attract investment in the local area that help drive economic growth in the Tees Valley area.

Calm Digital implemented an improved recruitment process within the World Health Organization’s digital platform to simplify the recruitment process along with the improving the retention of employees. Danielle and fellow Director Daniel Askwith even got to pay a visit to the World Health Organization’s headquarters in Geneva, Switzerland!

Another memorable project that intrigued the Tees Valley Mayor was the development of a mobile app for The Commonwealth War Graves Commission for their 100th Anniversary campaign #HoldHighTheTorch. The app was built to encourage the younger generation to help ‘spread a wave of remembrance’ and to commemorate an important piece of history.  

After their meeting, Ben also kindly took the time to speak individually with each employee to find out more about their job role and what they do on a day-to-day basis.

He was also interested to find out about the work Calm Digital do with the younger generation and the development of skills. The girls were more than happy to discuss the collaborations with Teesside University, Middlesbrough College and local schools that have occurred, such as work experience and arranging apprenticeships to give the youth of the Tees Valley an insight into working in the industry, their job prospects and providing on-the-job training.

Mr. Houchen was keen to find out more about work Calm Digital have been focusing on locally, which lead the conversation towards our sister company, Intasite.



Teesside born and bred, Intasite have strong industrial roots and focus ultimately on streamlining health and safety inductions for hazardous and secure sites.

Recent work carried out with Sirius Minerals meant that the UK-based multi-nutrient fertilizer company were able to utilise a time effective health and safety induction solution for all various types of visitor to their mining sites. Intasite provided Sirius with the technology to be able to issue competency based assessments to ensure that visitors have absorbed the information provided in the induction video. The online system also sends out automated renewal invites, reminding visitors if their induction is due to expire and when they need to undertake a re-sit.

Similarly, Intasite have also streamlined PD Ports’ Induction process, who stated:

“We started working with a Intasite about 2 years ago, looking for a solution to host our induction process on an online platform. From our first conversations through to the final working web based product that was actually based around what we wanted not what they wanted to sell us. All the staff at Intasite were friendly, receptive and customer focussed. The product was exactly what we hoped for and better still we can develop it making it stronger and more robust as we put it to the test here at a very busy Teesport, we are already in first stage planning of developing into a complete visitor management tool. Long may we continue to work with the Intasite team.”

The conversation didn’t stop there. After learning about our local and national achievements, the Tees Valley Mayor was keen to discuss the team’s overseas endeavours and how they work towards attracting more investment in our local area.  Because Calm Digital was not satisfied with providing just a single additional service on top of being “one of our region’s leading digital software agencies”, Ben learned that alongside Intasite, Calm Digital have also kick-started a further two companies, Advent Calendar Online and ConversionBet.


Advent Calendar Online

Advent Calendar Online has provided bespoke online advent calendars to national and international companies, working with the likes of Lindt Chocolatiers, Holiday Pirates and Trespass to help grow mailing lists, increase social media engagement and drive traffic in the run up to Christmas or other national or international holidays.


In one year alone, Advent Calendar Online generated 1,383,502 calendar visitors, 894,586 calendar entries and 508,703 social referrals for their happy clients, so you could say it is going well! The Advent Calendar Elves were even lucky enough to receive an overwhelming ‘thank you’ delivery two years running from their generous clients, Lindt Chocolatiers.



ConversionBet concentrate on providing Software as a Service (SaaS) to worldwide international clients in Malta, Portugal and China, just to name a few! The ConversionBet CRO software helps inspire non-engaged and exit traffic to convert, way before a CRM team can.

The software analyses onsite behaviours taken by first time visitors to the point of disengagement and interacts with this selection of users, re-engaging with each of them on a personalised level regardless of browser or device. The ‘micro behaviours’ taken onsite are translated into highly relevant and personal content in order to encourage disengaged users into completing their conversion.

ConversionBet help achieve acquisition KPIs. The Conversionbet software learns, understands and converts disengaged traffic.


The Calm Digital team are all a bit worn out after such an energetic month, but are always raring to take on new and challenging projects! To watch Ben Houchen, Tees Valley Mayor’s summary of his visit, follow this link or click the video below. If you would like to find out more about Calm Digital, just give us a call on 01642 903030.

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