Viral Campaigns
The key to successful online campaigning is to give your audience something of real value that delight's them and is something they want to share with their friends.
The best virals are:- shareable: recipients can easily pass on to their network
- valuable/useful: vouchers or personal insight are great ways of engaging your audience and encouraging them to take action.
- trackable: using voucher-codes enables us to track the success of each tactic.
- accessible:can be enjoyed by the whole population.
- stickable: visitors remember it and want to re-visit it as it's so useful/so much fun!
We can help you to plan your strategy using tactics that start conversations among your target groups. These could include:
- great creative - the idea that gets people talking and sharing
- social networking or bookmarking sites (facebook, bebo, twitter, You Tube, digg, delicious)
- viral techniques (videos, games, quizzes, images)
- email marketing (email campains, announcements, vouchers)
- online media campaigns (CPC solutions, display adverts on key sites, links, online PR)
