Search Engine Marketing

Search Engine Marketing: SEO, Website Optimisation, Increase Website Visibility, PPC, Campaign Development, Profit Max, Measurable ROI.

Website optimisation is a key undertaking within any new or re-development website project. Properly developed as part of a wider online marketing strategy, search engine optimisation has the potential to be a catalyst for sales lead generation, measurable marketing activity and establishing awareness. Importantly however, web optimisation should not be viewed as a panacea which negates the need for creating structured relevant content and functionally solid navigation.

At Calm Digital we build search engine optimisation into the fabric of our client’s website design and website development projects as standard. We work with our clients to identify their overall online marketing strategy needs, implementing sound SEO principles in terms of keywords and key phrases and providing a platform to develop a budgeted fully targeted, tracked and managed solution to your needs.

PPC (Pay Per Click) search engine advertising targets placement of paid for adverts to appear above and alongside returned search engine results. Establishing a maximum bid for specific keywords is not drawing a line in the sand or a best guess. Understanding how people search for products or services helps to identify which keyword matrices can provide the maximum ROI (Return on Investment) in terms of bid size and CTR (click through ratio).   

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Latest casestudies

Client: Visit Tees Valley (Tees Valley Tourism Bureau)
Project: Marketing and Communication Support, Brand Development, Creative Design, Print Production, Copyrighting, Website Design, Branding Style Guide, CSS Design, ...

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