Digital Marketing
Calm Digital has experts in a varied range of digital marketing activities to help you formulate a suite of tactics to market your website in the most cost effective way, creating and implementing the online strategy on your behalf.
Being the proud owner of a fully functional, gleaming new website is no longer enough to get you noticed. You need an effective marketing strategy to drive your audience to your website, to spark conversations and to anchor your site in the minds of your audience.
The discipline of website marketing should now form the core of your organisation's marketing strategies.
Tactics include:
- Pay Per Click (PPC sponsored links on search engines)
- Cost Per Click (CPC) solutions (display adverts)
- Key-word and key-phrase analysis
- Copywriting for web
- Link building
- Affilliate marketing
- Online PR
At Calm, we worship at the altar of Google. Starting with an (SEO) search engine optimisation workshop with you and your colleagues, we can help you identify key search terms and from there assist you in developing web content that searchers will find valuable.
We can then plan a campaign that can dramatically increase your web traffic and search ranking, using (SEO) search engine optimisation techniques including link building and affiliate marketing.
Calm can design exciting, visually persuasive creative concepts with call-to-actions that drive traffic to your website. We will plan a holistic campaign and book all online media on your behalf, taking care of the media-buying and evaluation.
Campaign monitoring and evaluation is key to your campaign tactics, successfully driving traffic to your site while simultaneously growing your brand influence. But how do you measure conversations that you don't control? Calm will provide a monitoring plan for your campaign and will evaluate it on your behalf.
Calm can help you integrate a powerful website statistics package, and critically, we will analyse reports on a regular basis, presenting you with recommendations to improve your customer conversion journey and web marketing tactics so that you are achieving the results you expect.
For more information or to book a web marketing and (SEO) search engine optimisation workshop for your organisation please contact us:
- Contact Us - Contact details, map and directions...
- About Calm - More about us...
- Web Solutions- Overview of all digital and website services...
